Small businesses are increasingly pressured to find innovative ways to market their products or services. Sure, there are great ways of marketing your business over the Internet such as banners, pay-per-click, and email lists, etc., all of which are very good methods of using technology.
But what about the people who walk up or pass by your place of business? What about high-traffic areas that you can utilize?
Flyers and pamphlets only get you so far.
There is a technology out there that has been around for a while but is becoming more affordable to the small business owner: Digital Displays.
You may have seen them before and thought it was for the big businesses because of cost. Not any more.
Digital displays are a simple way of getting your message out there; whether it is to your customers or employees.
It is simple really, take a display such as an LCD or even a Plasma TV and connect it to a computer (video source). On the video source, display content such as your recent ad campaign, maybe a Power Point slide show with a description of your latest products or services, or helpful information for your customers and employees.
Most displays can be wall mounted in highly visible areas where everyone will see the information. The more dynamic your content is, the more attractive it is to passers-by.
With LCD’s priced at under $1,000 now, this type of advertising is inexpensive and highly innovative.
Search the web for digital display technology. There are software providers that offer packages to help display the information you want and even utilize time schedules.
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